Case study
Turning any city into a game board
overview
About Taskmetro
Taskmetro is a city exploration game that turns any city with public transportation into a game board. Teams race to explore the most places, complete the most tasks, and earn the most points, using metro stops, subway stations, and bus routes to get around. Players draw task cards and prove they finished each one with photos and messages.
I designed and built Taskmetro on my own, from the first concept through the Kickstarter campaign and fulfillment. It is the clearest example of how I work as a creative leader: start from an idea, test it with real people, and carry it all the way to something customers pay for.
Project Process
Designing a Game Board Out of a City
The goal was a game that anyone could play anywhere in the world without special equipment. Inspired by shows like Jetlag: The Game and Taskmaster, and by my love of travel, board games, and escape rooms, I spent more than 200 hours designing and developing the game.
Playtesting as User Research
I treated playtests the way I treat product research. The first playtests averaged more than 25,000 steps per player, which confirmed the core promise of an active, outdoor experience that gets people moving through a city.
Launch and Fulfillment
I produced the Kickstarter campaign materials myself. After funding, I handled fulfillment for an initial run of around 1,000 copies as a one-person operation. Additional copies are available at the Taskmetro store.
Result
Funded by 167 Backers
Taskmetro reached its Kickstarter goal with 167 backers and $10,328 in support. The project shows the same skills I bring to a design organization: product vision, research-driven iteration, brand, and the operational follow-through to ship.
