Homegrown Host

Homegrown Host

Amy at Homegrown Host wanted to start an event planning brand targeted at high end southern events hosted by women. Amy needed something simple, elegant, and hand made. She also sent me some sites she liked for inspiration and competition which helped narrow the focus.

Amy was on a limited timeline and budget, so a few options were presented after a short time and she was asked to choose from elements she liked. I gave a few options for each aspect of the logo I had planned and we mixed and matched, tuned and tweaked, until we found the right weight and tone for her.

Amy was extremely happy with the way her brand identity turned out. The traditional southern elegance mixed with the handmade detail oriented event planner made for the perfect blend for Amy and her business.

Client: Amy Martinichio
Skills: Art Direction & Design
Category: Branding & Identity