Mitrend has worked for years in the infrastructure data analytics field. They report on all sorts of things from storage arrays, to backup schedules, and more. A brand refresh was needed to give a new edge to some of their new products and applications.
The redesign of Mitrend's corporate site included a brand refresh that was fresh but still recalled the old style of the previous logo. Keeping the type almost unchanged and adding a new color gradient and a new icon helped announce its new branding direction.
Working with Mitrend's team, I created the new direction for their identity and designed the UX for the new corporate site. The message is now much more clear and updated to fit Mitrend's current strategic business needs.
- Branding & Identity
- UX/UI Design
- Creative Direction
- Date January 10, 2017
- Client Mitrend
- Category Branding & Identity